St. Jude ranked first as the most trusted non-profit organization in the United States in 2022, with a net trust rating of 81.8 points. Make-A-Wish Foundation and American Heart Association followed, having scored 80.65 and 74.94, respectively.
Most trusted brands in the nonprofits category in the United States as of 2022
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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Morning Consult. (June 15, 2022). Most trusted brands in the nonprofits category in the United States as of 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. "Most trusted brands in the nonprofits category in the United States as of 2022." Chart. June 15, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. (2022). Most trusted brands in the nonprofits category in the United States as of 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult. "Most Trusted Brands in The Nonprofits Category in The United States as of 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/
Morning Consult, Most trusted brands in the nonprofits category in the United States as of 2022 Statista, https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/ (last visited October 02, 2024)
Most trusted brands in the nonprofits category in the United States as of 2022 [Graph], Morning Consult, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1376280/most-trusted-brands-nonprofits-category-us/