Online conversion rate in D2C e-commerce in France 2023, by category

Published by Daniela Coppola, May 14, 2024
In 2023, food and beverage direct-to-consumer (D2C) brands had the highest online conversion rates in France, at 2.7 percent. In turn, homeware and home decor D2C e-commerce sites performed the lowest conversion rates, at 1.5 percent.

Online conversion rate on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category

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Release date

March 2023

Region

France

Survey time period

January and February 2023

Number of respondents

201 CEOs from D2C brands

Supplementary notes

D2C brands with annual revenue over 300,000 euros.

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Global overview

3

European market

7

United Kingdom

6

Germany

6

France

4

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