A survey conducted in the United States in January 2023 revealed that Fetch had the highest increase of brand opinion among select shopping apps, with 20 percentage points. Amazon's brand opinion also increased, gaining 18.9 percentage points.
Brand opinion change of select shopping apps among consumers in the United States in January 2023
According to the source: "The [brand] "Love Compass" mesaures the difference between how many people say their opinion has improved vs. deteriorated over the last 90 days. The difference is depicted in percentage points (pp) and shows the direction and power the needle of their compass is pointing."
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Digital Turbine. (February 1, 2023). Brand opinion change of select shopping apps among consumers in the United States in January 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/
Digital Turbine. "Brand opinion change of select shopping apps among consumers in the United States in January 2023." Chart. February 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/
Digital Turbine. (2023). Brand opinion change of select shopping apps among consumers in the United States in January 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/
Digital Turbine. "Brand Opinion Change of Select Shopping Apps among Consumers in The United States in January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/
Digital Turbine, Brand opinion change of select shopping apps among consumers in the United States in January 2023 Statista, https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/ (last visited December 30, 2024)
Brand opinion change of select shopping apps among consumers in the United States in January 2023 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376029/brand-opinion-change-shopping-apps-us/
