MZ generation watching live commerce broadcast experience South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in April 2022, around 69 percent of MZ generation members in South Korea had experience with watching live commerce broadcast. Compared to the previous year, the level of experience increased by about five percent.

Experience with watching live commerce broadcasts among MZ generation members in South Korea as of April 2022

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,346 respondents

Age group

15-39 years

Special properties

those who knew about live commerce

Method of interview

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