MZ generation live commerce awareness South Korea 2022

Published by
Nina Jobst,
Aug 29, 2023
According to a survey in April 2022, about 71 percent of MZ generation members in South Korea were aware about live commerce. The awareness increased by around 10 percent compared to the previous year.

Awareness about live commerce among MZ generation members in South Korea as of April 2022

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,894 respondents

Age group

15-39 years

Method of interview

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