MZ generation frequency of writing online fashion purchase reviews South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in April 2022, almost 36 percent of MZ generation members in South Korea had a similar frequency of writing and not writing a review about clothing after online fashion purchases. In comparison to the previous year, the overall frequency of writing online fashion reviews increased to about 74.6 percent.

Frequency of writing reviews after online fashion purchases among MZ generation in South Korea as of April 2022

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,894 respondents

Age group

15-39 years

Method of interview

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