According to a survey in April 2022, online shopping mall websites influenced clothing purchases among MZ generation members in South Korea with a share of around 39 percent, followed by Instagram and YouTube. The influence on clothing purchases of YouTube increased the most among the listed influence channels compared to the previous year. Overall, online channels had the highest influence on purchase decisions on the South Korean MZ generation.
Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022
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Opensurvey. (April 18, 2022). Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/
Opensurvey. "Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022." Chart. April 18, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/
Opensurvey. (2022). Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/
Opensurvey. "Purchase Influence Channels for Clothing Purchases among Mz Generations in South Korea as of April 2022." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/
Opensurvey, Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022 Statista, https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/ (last visited January 08, 2025)
Purchase influence channels for clothing purchases among MZ generations in South Korea as of April 2022 [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1375827/south-korea-clothing-purchase-influence-channels-mz-generation/
