According to a survey in April 2022, the leading information channel for clothing purchases among MZ generation members in South Korea were online shopping mall websites with a share of around 49 percent, followed by Instagram and YouTube. Compared to the previous year, YouTube increased the most in usage as an information channel about clothes among MZ generation members by six percent.
Information channels for clothing purchases among MZ generation in South Korea as of April 2022
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Opensurvey. (April 18, 2022). Information channels for clothing purchases among MZ generation in South Korea as of April 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/
Opensurvey. "Information channels for clothing purchases among MZ generation in South Korea as of April 2022." Chart. April 18, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/
Opensurvey. (2022). Information channels for clothing purchases among MZ generation in South Korea as of April 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/
Opensurvey. "Information Channels for Clothing Purchases among Mz Generation in South Korea as of April 2022." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/
Opensurvey, Information channels for clothing purchases among MZ generation in South Korea as of April 2022 Statista, https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/ (last visited January 09, 2025)
Information channels for clothing purchases among MZ generation in South Korea as of April 2022 [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1375813/south-korea-clothing-purchases-information-channel-mz-generation/
