A worldwide study auditing 1,851 direct-to-consumer (D2C) brands showed that companies gave high priority to marketing technologies. 75 percent of surveyed companies used marketing software Klavyio, while 24 percent of them opted for Attentive. Affiliate marketing software provided by Refersion was used by 10 percent of D2C brands worldwide.
Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022
The source selected 1,851 brands with the following characteristics:
-consumer brand.
-digital-first.
-strong focus on own sale channel rather than other marketplaces or distributors.
The study excluded media and software companies, retailers and distributors, and food subscription services, traditional brands mainly selling offline.
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Totem Media. (July 1, 2022). Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/
Totem Media. "Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022." Chart. July 1, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/
Totem Media. (2022). Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/
Totem Media. "Advertising and Marketing Technologies Used by Direct-to-consumer (D2c) Brands in 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/
Totem Media, Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022 Statista, https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/ (last visited January 08, 2025)
Advertising and marketing technologies used by direct-to-consumer (D2C) brands in 2022 [Graph], Totem Media, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1375780/advertising-and-marketing-technologies-used-by-d2c-brands/
