According to a survey in April 2022, female respondents of the MZ generation in South Korea considered fit and size a slightly more important criteria with a share of 51.7 percent than design with a share of 51.4 percent. At the same time, 47.8 percent of male respondents considered design the most important buying factor for clothes, followed by fit and size with a share of 46.1 percent.
Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender
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Female respondents
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Opensurvey. (April 18, 2022). Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. "Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender." Chart. April 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. (2022). Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. "Key Buying Factors for Clothing among Mz Generation in South Korea as of April 2022, by Gender." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey, Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender Statista, https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/ (last visited August 24, 2024)
Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/