According to a survey in April 2022, female respondents of the MZ generation in South Korea considered fit and size a slightly more important criteria with a share of 51.7 percent than design with a share of 51.4 percent. At the same time, 47.8 percent of male respondents considered design the most important buying factor for clothes, followed by fit and size with a share of 46.1 percent.
Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Opensurvey. (April 18, 2022). Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. "Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender." Chart. April 18, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. (2022). Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey. "Key Buying Factors for Clothing among Mz Generation in South Korea as of April 2022, by Gender." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
Opensurvey, Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender Statista, https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/ (last visited January 08, 2025)
Key buying factors for clothing among MZ generation in South Korea as of April 2022, by gender [Graph], Opensurvey, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1375550/south-korea-key-buying-factors-for-clothing-mz-generation-by-gender/
