In January 2023, 41 percent of marketers in the United States said that determining the success metrics or KPIs when working with influencers was their greatest challenge. For another 40 percent stated that determining rates or making payments was hard to do as well.
Challenges among marketers in the United States when working with influencers as of January 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capterra. (March 14, 2023). Challenges among marketers in the United States when working with influencers as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/
Capterra. "Challenges among marketers in the United States when working with influencers as of January 2023." Chart. March 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/
Capterra. (2023). Challenges among marketers in the United States when working with influencers as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/
Capterra. "Challenges among Marketers in The United States When Working with Influencers as of January 2023." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/
Capterra, Challenges among marketers in the United States when working with influencers as of January 2023 Statista, https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/ (last visited December 21, 2024)
Challenges among marketers in the United States when working with influencers as of January 2023 [Graph], Capterra, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1375349/challenges-for-working-with-influencers-united-states/
