Keywords concerning cosmetic consumption South Korea 2023

Published by
Nina Jobst,
Oct 22, 2024
According to a survey among product design team leads from cosmetics companies in South Korea, the most important trend keywords in cosmetics consumption in 2023 was "eco/ environmentally friendly" with a roughly 60.5 respondent share. According to the source, this was the fifth year in a row that the term "environmentally friendly" was named as the most important consumption trend keyword. In second place was "conscious/ value consumption" with around 47.4 percent of respondents answering this way.

Trending keywords in cosmetics consumption in South Korea in 2023

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Release date

January 2023

Region

South Korea

Survey time period

2023

Number of respondents

38 respondents

Special properties

product design team leads from 36 domestic cosmetics companies

Supplementary notes

EE

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