Leading payment types for influencers among U.S. marketers 2023

Published by Statista Research Department, Dec 10, 2024
In January 2023, 64 percent of marketers in the United States were paying influencers on a campaign basis. Interestingly, half of U.S. marketers based their influencer marketing payments on an affiliate basis, post basis and hourly rate.

Leading payment methods among marketers in the United States used to pay influencers as of January 2023

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Sources

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Release date

March 2023

Region

United States

Survey time period

January 2023

Number of respondents

300 respondents

Special properties

marketing professionals in companies that currently use influencer marketing

Supplementary notes

The source does not provide the exact type of survey.

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Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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