It was found that online retailers from Austria advertised on an average of 3.6 digital channels in 2023. E-retailers from the United States advertised on 2.3 digital channels. Among the presented countries and regions, the numbers was lowest for New Zealand, with 1.9 digital channels.
Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023
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Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds 2022 and 7.2 million products from over 16,000 channel feeds in 2023. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries in 2022 and over 60 different countries in 2023 including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.
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DataFeedWatch by Cart.com. (September 15, 2023). Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/
DataFeedWatch by Cart.com. "Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023." Chart. September 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/
DataFeedWatch by Cart.com. (2023). Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/
DataFeedWatch by Cart.com. "Number of Digital Advertising Channels Used by Online Retailers in Selected Countries and Regions Worldwide in 2022 and 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/
DataFeedWatch by Cart.com, Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023 Statista, https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/ (last visited August 24, 2024)
Number of digital advertising channels used by online retailers in selected countries and regions worldwide in 2022 and 2023 [Graph], DataFeedWatch by Cart.com, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375254/number-digital-ad-channels-used-country-worldwide/