According to an April 2022 survey conducted in the United States, 79 percent of responding consumers said they purchased from the brand more frequently because they participated in a free or paid loyalty program. Additionally, 70 percent of the U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (71 percent) was recorded among consumers in a paid loyalty program.
Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program
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Merkle. (March 22, 2023). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program." Chart. March 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. (2023). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading Ways in Which Loyalty Programs Influenced Consumer Behavior According to Consumers in The United States in April 2022, by Type of Program." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle, Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program Statista, https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/ (last visited December 22, 2024)
Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in April 2022, by type of program [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
