According to the results of an April 2022 survey of consumers in the United States, 59 percent of the respondents said that they felt comfortable letting brands use their purchase history information to make their rewards experience more relevant. Only 20 percent of the responding consumers stated that they felt comfortable when brands used their browsing history.
Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022
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Merkle. (March 22, 2023). Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/
Merkle. "Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022." Chart. March 22, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/
Merkle. (2023). Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/
Merkle. "Types of Information Consumers Felt Comfortable Letting Brands Use to Make Their Rewards Experience More Relevant in The United States in April 2022." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/
Merkle, Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022 Statista, https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/ (last visited December 05, 2024)
Types of information consumers felt comfortable letting brands use to make their rewards experience more relevant in the United States in April 2022 [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1375135/types-information-consumers-brands-use-rewards-experience-us/
