According to the results of an April 2022 survey of consumers in the United States, 81 percent of respondents among Generation Z stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was 79 percent among baby boomers. On average, loyalty programs influenced buying decisions for nearly eight of 10 U.S. consumers.
Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation
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Merkle. (March 22, 2023). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation." Chart. March 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. (2023). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or Rewards Program’s Impact on The Likelihood to Continue Doing Business with a Brand According to Consumers in The United States in April 2022, by Generation." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle, Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation Statista, https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/ (last visited December 22, 2024)
Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation [Graph], Merkle, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
