According to the survey conducted in the United States in April 2022, over 40 percent of consumers who have lost trust in a brand have stopped using it and started using products from its competitors. Another 40 percent reported they stopped using a brand and will never use it again. Some 10 percent of respondents mentioned continuing to use the brand despite losing trust in it.
Consumer actions following the lost of trust in a brand or company in the United States as of April 2022
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Morning Consult. (June 15, 2022). Consumer actions following the lost of trust in a brand or company in the United States as of April 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/
Morning Consult. "Consumer actions following the lost of trust in a brand or company in the United States as of April 2022." Chart. June 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/
Morning Consult. (2022). Consumer actions following the lost of trust in a brand or company in the United States as of April 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/
Morning Consult. "Consumer Actions following The Lost of Trust in a Brand or Company in The United States as of April 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/
Morning Consult, Consumer actions following the lost of trust in a brand or company in the United States as of April 2022 Statista, https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/ (last visited December 21, 2024)
Consumer actions following the lost of trust in a brand or company in the United States as of April 2022 [Graph], Morning Consult, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1374773/consumer-actions-following-the-lost-of-trust-in-a-brand-usa/
