NFL team popularity in the UK in 2024

According to a survey conducted in the United Kingdom in the first quarter of 2024, the National Football League franchise the Miami Dolphins was the most popular NFL team in the country. Around 28 percent of survey participants supported the Dolphins, while 13 percent of respondents were fans of the New England Patriots.

NFL in Great Britain

Despite the sport being played primarily in the United States, American Football, and by extension the National Football League, was becoming more popular in Great Britain. A January 2022 survey showed growing interest in the NFL in Great Britain between 2020 and 2022. Thousands of fans visit stadiums hosting the NFL International Series games held in London, with the 2023 match-up between the Baltimore Ravens and the Tennessee Titans attracting upwards of 61 thousand supporters at the Tottenham Hotspur Stadium. Meanwhile, the age distribution of NFL supporters in Great Britain showed that the largest share of fans was made up of individuals aged over 51 years in 2022.

Popular sports activities in the United Kingdom

A Statista Consumer Insights survey conducted in December 2023 found that fitness, aerobics, and cardio were the most popular sporting activities in the United Kingdom. While 37 percent of survey participants stated they were involved with fitness, aerobics, or cardio-related activities at least occasionally, just nine percent of respondents said the same about American Football/Flag Football. Overall, close to 5.8 million individuals participated in fitness classes in the United Kingdom in 2022.