Most popular sports activities in the UK 2024

We asked UK consumers about "Most popular sports activities" and found that "Fitness, aerobics, cardio" takes the top spot, while "Winter sports (e.g., skiing, snowboarding, ice skating)" is at the other end of the ranking. Find this and more survey data on most popular sports activities in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular sports activities in the UK as of September 2024

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Number of respondents

9,089 respondents

Age group

18-64 years

Special properties

respondents who do sports or exercise at least occasionally

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these sports or activities do you do at least occasionally?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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