During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 37 percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by 35 and 27 percent of respondents, respectively.
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"
Missing percentage points to 100 percent are probably due to rounding.
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CivicScience. (February 1, 2023). Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. "Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023." Chart. February 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. (2023). Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience. "Video Ad Types Adult Members of Generation Z Believed Had The Most Influence on What They Bought, Where They Ate and Shopped, or The Movies and Tv Shows They Watched in The United States as of January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
CivicScience, Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 Statista, https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/ (last visited July 22, 2024)
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1374716/most-influential-video-advertising-types-generation-z-united-states/
