During a 2022 online survey among consumers, 84 percent of consumers from Kenya said that they already bought something based on the recommendation of an influencer. Responding consumers from Brazil and Morocco followed with 73 percent and 67 percent, respectively.
Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022
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Share of respondents
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Twitter (@marco_agency), & MARCO Agency. (February 3, 2023). Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), und MARCO Agency. "Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022." Chart. February 3, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), MARCO Agency. (2023). Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), and MARCO Agency. "Share of Consumers That Have Already Bought Something Based on The Recommendation of An Influencer in Selected Countries in 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency) & MARCO Agency, Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 Statista, https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/ (last visited August 25, 2024)
Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 [Graph], Twitter (@marco_agency), & MARCO Agency, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/