During a 2022 online survey among consumers, 84 percent of consumers from Kenya said that they already bought something based on the recommendation of an influencer. Responding consumers from Brazil and Morocco followed with 73 percent and 67 percent, respectively.
Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Twitter (@marco_agency), & MARCO Agency. (February 3, 2023). Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), und MARCO Agency. "Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022." Chart. February 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), MARCO Agency. (2023). Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency), and MARCO Agency. "Share of Consumers That Have Already Bought Something Based on The Recommendation of An Influencer in Selected Countries in 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
Twitter (@marco_agency) & MARCO Agency, Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 Statista, https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/ (last visited December 30, 2024)
Share of consumers that have already bought something based on the recommendation of an influencer in selected countries in 2022 [Graph], Twitter (@marco_agency), & MARCO Agency, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1374411/share-consumers-purchase-influencer-recommendation/
