Over nine out of 10 executives surveyed in the United States between October and November 2022 agreed that their loyalty programs should provide customers more rewards or benefits. For 80 percent of the respondents, their loyalty programs are similar to others in their industry. According to the same survey, executives considered changes to loyalty programs a factor positively affecting customer loyalty.
Executives' perceptions of loyalty programs in the United States between October and November 2022
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PwC. (January 30, 2023). Executives' perceptions of loyalty programs in the United States between October and November 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
PwC. "Executives' perceptions of loyalty programs in the United States between October and November 2022." Chart. January 30, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
PwC. (2023). Executives' perceptions of loyalty programs in the United States between October and November 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
PwC. "Executives' Perceptions of Loyalty Programs in The United States between October and November 2022." Statista, Statista Inc., 30 Jan 2023, https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
PwC, Executives' perceptions of loyalty programs in the United States between October and November 2022 Statista, https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/ (last visited December 22, 2024)
Executives' perceptions of loyalty programs in the United States between October and November 2022 [Graph], PwC, January 30, 2023. [Online]. Available: https://www.statista.com/statistics/1374326/executives-perceptions-of-loyalty-programs-us/
