Audience of prominent football clubs on social media 2023, by platform

Published by
Stacy Jo Dixon,
Mar 23, 2023
In February 2023 it was found that Instagram was home to 34 percent of followers of the ten most popular football clubs on social media. Overall, one third of leading football clubs' audience could be found on Facebook, and 19 percent could be found on Twitter. TikTok held just four percent of the audience of the top ten football clubs on social media.

Distribution of followers of the most popular football clubs on social media as of February 2023, by platform

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Release date

March 2023

Region

Worldwide

Survey time period

February 28, 2023

Special properties

figures are based on the aggregate total followers (Facebook, Instagram, Twitter, TikTok, Weibo) of the top 10 most followed football clubs

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