In February 2023 it was found that Instagram was home to 34 percent of followers of the ten most popular football clubs on social media. Overall, one third of leading football clubs' audience could be found on Facebook, and 19 percent could be found on Twitter. TikTok held just four percent of the audience of the top ten football clubs on social media.
Distribution of followers of the most popular football clubs on social media as of February 2023, by platform
Characteristic
Distribution of followers
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Football Benchmark. (March 9, 2023). Distribution of followers of the most popular football clubs on social media as of February 2023, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/
Football Benchmark. "Distribution of followers of the most popular football clubs on social media as of February 2023, by platform." Chart. March 9, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/
Football Benchmark. (2023). Distribution of followers of the most popular football clubs on social media as of February 2023, by platform. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/
Football Benchmark. "Distribution of Followers of The Most Popular Football Clubs on Social Media as of February 2023, by Platform." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/
Football Benchmark, Distribution of followers of the most popular football clubs on social media as of February 2023, by platform Statista, https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/ (last visited August 24, 2024)
Distribution of followers of the most popular football clubs on social media as of February 2023, by platform [Graph], Football Benchmark, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1374277/followers-most-popular-football-clubs-social-media-by-platform/