According to a survey conducted in South Korea in November 2022 among luxury shoppers who preferred shopping offline, the most common reason for not wanting to purchase from luxury brands online was not being able to check and trust the product's authenticity with almost 74 percent of respondents answering that way. Similarly, not being able to trust the product inspection before shipping came in second at around 39 percent.
Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022
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Opensurvey. (November 28, 2022). Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/
Opensurvey. "Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022." Chart. November 28, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/
Opensurvey. (2022). Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/
Opensurvey. "Reasons for Not Wanting to Purchase Luxury Articles Online in South Korea as of November 2022." Statista, Statista Inc., 28 Nov 2022, https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/
Opensurvey, Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022 Statista, https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/ (last visited August 24, 2024)
Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022 [Graph], Opensurvey, November 28, 2022. [Online]. Available: https://www.statista.com/statistics/1374265/south-korea-reasons-against-online-luxury-shopping/