Reasons against purchasing luxury goods online South Korea 2022

Published by
Nina Jobst,
Jun 25, 2024
According to a survey conducted in South Korea in November 2022 among luxury shoppers who preferred shopping offline, the most common reason for not wanting to purchase from luxury brands online was not being able to check and trust the product's authenticity with almost 74 percent of respondents answering that way. Similarly, not being able to trust the product inspection before shipping came in second at around 39 percent.

Reasons for not wanting to purchase luxury articles online in South Korea as of November 2022

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Release date

November 2022

Region

South Korea

Survey time period

November 11 to 14, 2022

Number of respondents

612 respondents

Age group

20-49 years

Special properties

luxury shoppers who preferred offline shopping

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were possible.

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