MZ generation most used clothing online shopping channels South Korea 2022, by gender

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in April 2022, around 63 percent of female respondents used shopping mall aggregator as a clothing online shopping channel, whereas only about 39 percent of male respondents gave the same answer. Generally, 93.5 percent of women and 80.8 percent of men bought their clothes online.

Most used clothing online shopping channels among MZ generation members in South Korea as of April 2022, by gender

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,894 respondents

Age group

15-39 years

Method of interview

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