Winning customers in the homeware sector is extremely difficult for direct-to-consumer (D2C) brands in France. With 35.6 euros, this category of e-commerce stores had the highest customer acquisition cost in 2022. D2C brands selling accessories followed with 31.3 euros, while clothing and underwear brands ranked third (27.6 euros).
Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category
(in euros)
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Digital Native Group. (March 8, 2023). Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. "Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros)." Chart. March 8, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. (2023). Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group. "Customer Acquisition Cost on Direct-to-consumer (D2c) E-commerce Sites in France in 2023, by Category (in Euros)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
Digital Native Group, Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) Statista, https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/ (last visited December 21, 2024)
Customer acquisition cost on direct-to-consumer (D2C) e-commerce sites in France in 2023, by category (in euros) [Graph], Digital Native Group, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1374054/d2c-customer-acquisition-cost-by-category-france/
