More than half of German professionals working at direct-to-consumer (D2C) e-commerce companies somehow struggled to build an online consumer base, a 2022 survey showed. Setting up an IT infrastructure enabling online commerce was the second-biggest challenge, with 48 percent of the answers. As the shopping experience gets more complex in the e-commerce environment, companies implementing D2C online stores must fulfill shoppers' expectations. Up to 47 percent of respondents stated that higher responsibility in customer satisfaction was challenging in the D2C business.
Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022
* Professionals working in companies that implemented D2C e-commerce.
Original question in English: 'To what extent did/do you feel the following aspects are challenging in the implementation of direct-to-consumer (D2C) e-commerce?' Data shows the share of respondents stating it is (very) challenging.
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diconium. (May 2, 2022). Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. "Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022." Chart. May 2, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. (2022). Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. "Biggest Challenges for Companies Implementing Direct-to-consumer (D2c) E-commerce in Germany in 2022." Statista, Statista Inc., 2 May 2022, https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium, Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 Statista, https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/ (last visited December 21, 2024)
Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 [Graph], diconium, May 2, 2022. [Online]. Available: https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
