Main factors in direct-to-consumer (D2C) online shopping in Germany 2022

Published by Daniela Coppola, Nov 9, 2024
In Germany, nearly eight in ten consumers buying directly from producers or brands considered user-friendly online platforms as the most important aspect of their shopping experience, a survey from 2022 revealed. Fast delivery ranked second, with 73 percent of respondents mentioning this factor. Product warranty followed closely, with 72 percent seeing this additional service as very important.

Important aspects when shopping directly from manufacturers and brands online in Germany in 2022

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Release date

May 2022

Region

Germany

Survey time period

March 8 to 18, 2022

Number of respondents

1,000 consumers

Age group

18 years and older

Supplementary notes

Original question in English: 'How important are the following aspects to you when you buy products online directly from the brand/manufacturer?'
Data shows the share of respondents stating it is (very) important.

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