HubSpot, Inc.'s revenue worldwide 2010-2023, by type

Between 2013 and 2023, HubSpot, Inc.'s annual revenue grew by nearly 2.7 thousand percent, surpassing 2.17 billion U.S. dollars in the latter year. Out of that total, more than 2.12 billion dollars (or 97.9 percent) came from subscriptions, while less than 46.8 million dollars (2.1 percent) came from professional services and other products sold by the Massachusetts-based company.

A market(ing) leader

HubSpot provides cloud-based software to automate and improve other companies' marketing, sales, services, operations, and content management operations. This myriad of solutions is part of what today is called marketing automation. According to data from early 2024, over one-third (38.3 percent) of marketing automation customers worldwide used HubSpot, making it a global market leader.

Marketing automation on the rise

Marketing automation, which can also contribute to offline campaigns, is expected to grow consistently in the following years. A source projected that, in 2024, the marketing automation industry's global revenue would surpass 6.6 billion dollars, up 13 percent from the previous year. Most of that figure comes from corporations like HubSpot. According to other forecasts, the marketing automation software market's revenue worldwide will exceed 5.9 billion dollars in 2023. If both values are confirmed, the software subsegment alone will account for about 90 percent of the total marketing automation revenue.