Common coffee shop online gift card purchase channel South Korea 2022

Published by
Nina Jobst,
Jun 26, 2024
According to a survey conducted in South Korea in August 2022, close to 92 percent of those who had given online vouchers for cafés as presents used KakaoTalk gifts to do so. Another one in five respondents used apps owned by the respective coffee shop.

Most common channels used to purchase gifticon or online gift cards for cafés in South Korea as of August 2022

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Release date

August 2022

Region

South Korea

Survey time period

August 7 to 8, 2022

Number of respondents

1,000 respondents

Age group

20-59 years

Special properties

those who gave coffee gifticon or online vouchers as presents before

Method of interview

Online Access Panel

Supplementary notes

The term "gifticon" is a combination of "gift" and "icon" and is used to describe virtual gift cards that can be sent through social messenger apps such as KakaoTalk.

Multiple answers were possible.

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