According to a survey conducted in South Korea in August 2022, close to 87 percent of respondents stated that they have received online gift cards or vouchers to be used at coffee shops. At the same time, roughly 73.6 percent answered to have given coffee gift cards as a present. According to the source, gifting via KakaoTalk gifts, or gifticons, was the most common channel for sending coffee shop vouchers.
Experience with gifticon or online gift cards for cafés in South Korea as of August 2022
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The term "gifticon" is a combination of "gift" and "icon" and is used to describe virtual gift cards that can be sent through social messenger apps such as KakaoTalk.
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Opensurvey. (August 22, 2022). Experience with gifticon or online gift cards for cafés in South Korea as of August 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/
Opensurvey. "Experience with gifticon or online gift cards for cafés in South Korea as of August 2022." Chart. August 22, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/
Opensurvey. (2022). Experience with gifticon or online gift cards for cafés in South Korea as of August 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/
Opensurvey. "Experience with Gifticon or Online Gift Cards for Cafés in South Korea as of August 2022." Statista, Statista Inc., 22 Aug 2022, https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/
Opensurvey, Experience with gifticon or online gift cards for cafés in South Korea as of August 2022 Statista, https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/ (last visited August 24, 2024)
Experience with gifticon or online gift cards for cafés in South Korea as of August 2022 [Graph], Opensurvey, August 22, 2022. [Online]. Available: https://www.statista.com/statistics/1373712/south-korea-coffee-shop-online-gift-card-experience/