Experience with coffee shop online gift cards in South Korea 2022

Published by
Nina Jobst,
Nov 28, 2023
According to a survey conducted in South Korea in August 2022, close to 87 percent of respondents stated that they have received online gift cards or vouchers to be used at coffee shops. At the same time, roughly 73.6 percent answered to have given coffee gift cards as a present. According to the source, gifting via KakaoTalk gifts, or gifticons, was the most common channel for sending coffee shop vouchers.

Experience with gifticon or online gift cards for cafés in South Korea as of August 2022

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Release date

August 2022

Region

South Korea

Survey time period

August 7 to 8, 2022

Number of respondents

1,000 respondents

Age group

20-59 years

Special properties

multiple responses were allowed

Method of interview

Online Access Panel

Supplementary notes

The term "gifticon" is a combination of "gift" and "icon" and is used to describe virtual gift cards that can be sent through social messenger apps such as KakaoTalk.

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