The majority of consumers in Japan never shopped on social media, as revealed in a survey conducted in February 2023 by Rakuten Insight. The most frequent shoppers on social media were respondents aged 16 to 24 years, with 28 percent making more than six purchases within the past 12 months. The share of respondents who made social commerce transactions in the past year was much lower among higher age groups.
Frequency of buying on social media in Japan as of February 2023, by age
Characteristic
I regularly shop on social media (e.g. more than 6 times in the last 12 months)
I have sometimes shopped on social media (e.g. between 3-6 times in the last 12 months)
I rarely shopped on social media (e.g. 1-3 times in the last 12 months)
Original question: "How often have you purchased something on social media in the last 12 months?"
Figures may not add up to 100 percent due to rounding by the source.
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Rakuten Insight. (March 15, 2023). Frequency of buying on social media in Japan as of February 2023, by age [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/
Rakuten Insight. "Frequency of buying on social media in Japan as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/
Rakuten Insight. (2023). Frequency of buying on social media in Japan as of February 2023, by age. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/
Rakuten Insight. "Frequency of Buying on Social Media in Japan as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/
Rakuten Insight, Frequency of buying on social media in Japan as of February 2023, by age Statista, https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/ (last visited December 26, 2024)
Frequency of buying on social media in Japan as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373635/japan-social-commerce-usage-frequency-by-age/
