The convenience of social commerce was the leading reason for shopping on social media platforms in Japan, as revealed in a survey conducted in February 2023 by Rakuten Insight. Sale and promotion codes followed as the second most commonly named reason for social commerce transactions in the past 12 months, with 30 percent of respondents.
Leading reasons for shopping on social media in Japan as of February 2023
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Rakuten Insight. (March 15, 2023). Leading reasons for shopping on social media in Japan as of February 2023 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/
Rakuten Insight. "Leading reasons for shopping on social media in Japan as of February 2023." Chart. March 15, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/
Rakuten Insight. (2023). Leading reasons for shopping on social media in Japan as of February 2023. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/
Rakuten Insight. "Leading Reasons for Shopping on Social Media in Japan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/
Rakuten Insight, Leading reasons for shopping on social media in Japan as of February 2023 Statista, https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/ (last visited January 02, 2025)
Leading reasons for shopping on social media in Japan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373614/japan-reason-social-commerce-transactions/
