The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2023 by Rakuten Insight. While 61 percent of female respondents stated that they never made a social media-enabled e-commerce transaction, a slightly higher share of 63 percent male respondents stated the same.
Frequency of buying on social media in Japan as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Frequency of buying on social media in Japan as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/
Rakuten Insight. "Frequency of buying on social media in Japan as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/
Rakuten Insight. (2023). Frequency of buying on social media in Japan as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/
Rakuten Insight. "Frequency of Buying on Social Media in Japan as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/
Rakuten Insight, Frequency of buying on social media in Japan as of February 2023, by gender Statista, https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/ (last visited December 22, 2024)
Frequency of buying on social media in Japan as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373609/japan-social-commerce-usage-frequency-by-gender/
