The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2023 by Rakuten Insight. Around 62 percent of Japanese respondents stated that they never made purchases directly on social media platforms, whereas only 12 percent shopped regularly.
Frequency of buying on social media in Japan as of February 2023
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Rakuten Insight. (March 15, 2023). Frequency of buying on social media in Japan as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. "Frequency of buying on social media in Japan as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. (2023). Frequency of buying on social media in Japan as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. "Frequency of Buying on Social Media in Japan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight, Frequency of buying on social media in Japan as of February 2023 Statista, https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/ (last visited December 22, 2024)
Frequency of buying on social media in Japan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
