According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, approximately 64.6 percent of respondents aged 25 to 34 years old stated they used Instagram for purchasing something during the last 12 months. Instagram was the most commonly used platform among respondents between 16 and 44 years old, while KakaoTalk was the most commonly used for social commerce for those 45 years and older.
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in South Korea as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age Statista, https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/ (last visited December 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373416/south-korea-social-media-platforms-used-for-social-commerce-by-age/
