According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, the majority of female respondents answered they purchased something via Instagram during the last twelve months. At the same time, 49 percent of male respondents in the same survey stated they used KakaoTalk for purchases.
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in South Korea as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender Statista, https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/ (last visited December 18, 2024)
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373413/south-korea-social-media-platforms-used-for-social-commerce-by-gender/
