According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 56 percent of female respondents who purchased something using social media before answered they bought cosmetics and beauty products. With around 42 percent of respondents, men most commonly purchased clothing using social media.
Types of items purchased via social media in South Korea as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Types of items purchased via social media in South Korea as of February 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/
Rakuten Insight. "Types of items purchased via social media in South Korea as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/
Rakuten Insight. (2023). Types of items purchased via social media in South Korea as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/
Rakuten Insight. "Types of Items Purchased via Social Media in South Korea as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/
Rakuten Insight, Types of items purchased via social media in South Korea as of February 2023, by gender Statista, https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/ (last visited December 18, 2024)
Types of items purchased via social media in South Korea as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373385/south-korea-items-purchased-via-social-commerce-by-gender/
