Item types purchased using social media South Korea 2023

Published by
Nina Jobst,
Nov 28, 2024
According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, 42.13 percent of respondents answered they had bought clothing articles using social media. Closely following were cosmetics and beauty products at 42 percent.

Types of items purchased via social media in South Korea as of February 2023

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Release date

March 2023

Region

South Korea

Survey time period

February 9 to 28, 2023

Number of respondents

4,745 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

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Statistics on " Social media advertising in South Korea "

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Other statistics that may interest you Social media advertising in South Korea

Overview

5

Social media use

6

Ad reach

4

Ad perception

4

Purchasing behavior

6

Influencer advertising

6

Further related statistics

10

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Statistics

Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
Access all statistics starting from $2,388 USD yearly *

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