According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, almost half of all respondents 55 years old and older stated they never bought anything via social media because they preferred to purchase items on either the official website or in physical stores. Another important reason against social media purchases for around 48 percent of respondents between the ages of 25 to 34 years was their distrust in products endorsed by influencers or celebrities.
Reasons to not purchase something via social media in South Korea as of February 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something via social media in South Korea as of February 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. "Reasons to not purchase something via social media in South Korea as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to not purchase something via social media in South Korea as of February 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Not Purchase Something via Social Media in South Korea as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/
Rakuten Insight, Reasons to not purchase something via social media in South Korea as of February 2023, by age Statista, https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/ (last visited July 22, 2024)
Reasons to not purchase something via social media in South Korea as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373354/south-korea-social-commerce-non-purchase-reasons-by-age/
