According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 41 percent of respondents who have not purchased something via social media before stated it was because they preferred to purchase items from the official website or physical store. Another roughly 38 percent did not have trust in products endorsed by influencers or celebrities.
Reasons to not purchase something via social media in South Korea as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something via social media in South Korea as of February 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to not purchase something via social media in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. (2023). Reasons to not purchase something via social media in South Korea as of February 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to Not Purchase Something via Social Media in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight, Reasons to not purchase something via social media in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/ (last visited December 03, 2024)
Reasons to not purchase something via social media in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
