According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 41 percent of respondents who have not purchased something via social media before stated it was because they preferred to purchase items from the official website or physical store. Another roughly 38 percent did not have trust in products endorsed by influencers or celebrities.
Reasons to not purchase something via social media in South Korea as of February 2023
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Share of respondents
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Rakuten Insight. (March 15, 2023). Reasons to not purchase something via social media in South Korea as of February 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to not purchase something via social media in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. (2023). Reasons to not purchase something via social media in South Korea as of February 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to Not Purchase Something via Social Media in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight, Reasons to not purchase something via social media in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/ (last visited August 24, 2024)
Reasons to not purchase something via social media in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373349/south-korea-social-commerce-non-purchase-reasons/