According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, close to 61 percent of respondents between the ages of 16 to 24 answered that they purchased something via social media because it was convenient to buy. This was the most common reason across all age groups, followed by participating in a sale or promotion by using social media for the purchase.
Reasons to purchase something via social media in South Korea as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in South Korea as of February 2023, by age [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2023). Reasons to purchase something via social media in South Korea as of February 2023, by age. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2023, by age Statista, https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/ (last visited January 08, 2025)
Reasons to purchase something via social media in South Korea as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
