According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, more than 60 percent of male respondents stated that convenience led them to purchase an item via social media. The same was true for around 56 percent of female respondents in the survey.
Reasons to purchase something via social media in South Korea as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in South Korea as of February 2023, by gender [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. (2023). Reasons to purchase something via social media in South Korea as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2023, by gender Statista, https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/ (last visited January 09, 2025)
Reasons to purchase something via social media in South Korea as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373340/south-korea-social-commerce-purchase-reasons-by-gender/
