According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 58 percent of respondents answered they purchased something via social media because it was convenient to do so. Another 44 percent stated that there was an ongoing sale or promotion for buying the item on social media.
Reasons to purchase something via social media in South Korea as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons to purchase something via social media in South Korea as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. (2023). Reasons to purchase something via social media in South Korea as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/ (last visited December 22, 2024)
Reasons to purchase something via social media in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373330/south-korea-social-commerce-purchase-reasons/
