According to a survey conducted by Rakuten Insight in South Korea in 2023 on the frequency of social commerce purchases during the last 12 months, over 37 percent of respondents aged 45 to 54 years old stated they never shopped on social media. Overall, younger respondents were more likely to shop online using social media, and the frequency of doing so was also higher among younger generations.
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in South Korea as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age Statista, https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/ (last visited January 08, 2025)
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373310/south-korea-social-commerce-purchase-frequency-by-age/
