According to a survey conducted by Rakuten Insight in South Korea in 2023 on the frequency of social commerce purchases during the last 12 months, around 32 percent of female and 35 percent of male respondents answered that they never shopped using social media. Roughly 30 percent of female respondents stated to have shopped regularly via social media.
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in South Korea as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender Statista, https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/ (last visited July 22, 2024)
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373307/south-korea-social-commerce-purchase-frequency-by-gender/
