According to a survey conducted by Rakuten Insight in South Korea in 2023 on the frequency of social commerce purchases during the last 12 months, more than one-third of respondents answered that they have never shopped on social media. Roughly 26.6 percent of respondents stated to have shopped on social media regularly.
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023
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Rakuten Insight. (March 15, 2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. "Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023." Chart. March 15, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. (2023). Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight. "Frequency of Purchasing Something on Social Media during The Last 12 Months in South Korea as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/
Rakuten Insight, Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023 Statista, https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/ (last visited December 23, 2024)
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373274/south-korea-social-commerce-purchase-frequency/
