Reasons for U.S. consumers for not joining a premium loyalty program 2022

Reasons for not joining any premium loyalty program according to consumers in the United States as of February 2022

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Source

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Release date

September 2022

Region

United States

Survey time period

February 2022

Number of respondents

2,500 respondents

Supplementary notes

Type of survey and age of respondents not specified by source.

Multiple answers were possible.

The source considers premium loyalty programs those with benefits that can be used in exchange for a membership fee.

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Statistics on " Loyalty programs and marketing in the United States "

Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8
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