During a February 2022 survey conducted among consumers in the United States, nearly 80 percent of respondents were willing to pay for a loyalty program with their favorite brand. Around 46 percent of U.S. consumers reported that they would pay less than 50 U.S. dollars per year for a loyalty program. On the other hand, 23 percent of respondents said they would not be willing to pay for a loyalty program.
Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022
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ebbo. (September 21, 2022). Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/
ebbo. "Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022." Chart. September 21, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/
ebbo. (2022). Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/
ebbo. "Distribution of Consumers by The Amount They Would Pay Annually for a Loyalty Program with Their Favorite Brand in The United States as of February 2022." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/
ebbo, Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022 Statista, https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/ (last visited November 21, 2024)
Distribution of consumers by the amount they would pay annually for a loyalty program with their favorite brand in the United States as of February 2022 [Graph], ebbo, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1372968/distribution-consumers-would-pay-loyalty-program-us/